EU Authorized Representative Service

An EU Authorized Representative is your official point of contact for regulatory authorities within the EU. If your company is based outside the EU and you want to sell physical products on the EU market, you'll likely need an EU-based economic operator who can provide authorities - upon request - with the documentation and information needed to demonstrate product compliance.

Our service is built for companies headquartered outside the EU that want to sell or import products into the EU under their own brand and need both an EU address and a reliable point of contact for authorities to make that happen.

It depends on how fast you can get us the necessary documents and how complex your products are. In our initial consultation, we'll walk through your timeline together and give you a realistic picture of when we can kick things off.

Absolutely, that's exactly what the service is built for. We'll review your portfolio in a structured way, and if you have a larger number of products, volume discounts are often available depending on scope and complexity.

The Authorized Representative service starts at 500€ per year. Having more products doesn't automatically mean higher costs. If your products are straightforward from a compliance standpoint, you'll often stay right at that 500€ mark. Put simply, the annual fee is largely driven by the risk profile of your products. We'll take a close look at your portfolio and put together a fair quote.

No. Those aren't roles we take on. As your EU Authorized Representative, we don't act as the importer of record or manage customs ourselves. You'll typically handle your imports through a logistics partner (such as UNICON Logistics) using indirect customs representation, which keeps you in full control and ensures you remain the owner of your goods throughout the process. You'll also need your own EORI number for this, which you can register for free, for example, through German Customs.

The biggest one: you stay the owner of your goods at all times. Your company also remains the named party on all import documents (like the Bill of Lading), so you keep full visibility and control over the process and everything stays clean from a tax and customs standpoint.

Yes. We don't provide EU Authorized Representation for product categories including food, animal feed, cosmetics, and medical devices. This isn't just an internal policy, it's a legal matter. For some categories, appointing an EU Authorized Representative under Market Surveillance Regulation (EU) 2019/1020 is not permitted, as they fall under their own specialized regulatory frameworks with different requirements and responsible parties.

If you use our business address, we will act as your authorized representative for your products within the entire European Union, and represent you in the case of inquiries of authorities.

Yes, if your company is registered in a third country, you need an EU authorized representative to sell physical products within the European Union. However, having your products produced in the EU has great advantages, e.g., regarding the import because you do not have to declare and pay customs duties on the goods.

Since we and our company are, in a way, also responsible for your products, we accept the role of EU authorized representative only for compliant products. This reduces the risk not only for us, but, more importantly, for you as well. If, for example, your product is ever investigated by a market surveillance authority, you will be well prepared and able to produce all the necessary documents. This way, you can avoid - sometimes very high - fines and/or the destruction of your goods.

For the initial compliance check of your products, you need to provide all the relevant documents to us. This includes the packaging design, instructions, test reports from laboratories and the like. As a matter of course, we can conclude a non-disclosure agreement (NDA) prior to our collaboration, ensuring that all the information shared remains confidential.

If the compliance check reveals any deficiencies regarding the compliance of your products, we can fix them with you in the second step. In the best case, all you have to do is to change your packaging design or do the statutory laboratory tests. In the latter case, you will even benefit from the special prices we negotiated with our partner laboratories. Since we have no economic interest whatsoever in such laboratory tests, you can be sure that we will always focus on the most cost-efficient solution.

Once the contract has been signed, you can affix the address of our company to the sales packaging of your products in addition to your own company’s address. It is important that both customers and authorities can immediately identify which is the manufacturer and which is the authorized representative. The exact design is explained in detail in the contract.

We'll figure it out together. There are often practical, compliant workarounds. What makes sense will depend on your product, your packaging, and how your distribution is set up. For any future production runs, the required changes will need to be fully incorporated.

Yes. Even though the registered office of our Product Compliance Service is located in the Republic of Cyprus (the founders of Tradavo have been living on the Mediterranean island for years), we founded a German subsidiary for our EU authorized representative service, which means that you do not have to worry about possible loss of trust on the part of your customers. Furthermore, inquiries from authorities can be delivered and processed by us more quickly this way.

If customs and / or an authority objects to one of your products, e.g., when it is imported into a European country, we will, of course, take care of the entire communications. Whenever our company’s address is indicated, we are always the first point of contact for European authorities. Our communications are always closely coordinated with you, allowing you to stay up to date at all times.

No need to worry. Prior to our collaboration, we conclude a contract under German law that clearly defines our duties as EU authorized representative, among other things. Consequently, you can be absolutely certain that we will not let you down in the case of an inquiry from an authority.

No, our address may only be used once a contract is signed and in place. This protects both sides: it ensures that roles, responsibilities, and processes are clearly defined, and that you have the legal certainty you need from day one.

No, you are not obligated to import your goods using UNICON Logistics if you commission us as your EU authorized representative. In principle, you are always free to choose your logistics service provider. However, based on our many years’ experience as an e-commerce seller, we can highly recommend UNICON Logistics for your imports. If you still choose to collaborate with another logistics service provider, it is important that they are able to use indirect customs representation for such imports.