{"id":9362,"date":"2026-05-23T13:59:33","date_gmt":"2026-05-23T10:59:33","guid":{"rendered":"https:\/\/compliance.tradavo.eu\/gpsr-msr-what-sellers-need-to-consider-and-why-checks-are-becoming-significantly-stricter\/"},"modified":"2026-05-23T14:35:38","modified_gmt":"2026-05-23T11:35:38","slug":"gpsr-msr","status":"publish","type":"post","link":"https:\/\/compliance.tradavo.eu\/en\/gpsr-msr\/","title":{"rendered":"GPSR &#038; MSR: What Sellers Need To Consider And Why Checks Are Becoming Significantly Stricter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9362\" class=\"elementor elementor-9362 elementor-8803\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5bc5d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5bc5d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee3a93\" data-id=\"9ee3a93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9acef16 elementor-widget elementor-widget-heading\" data-id=\"9acef16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GPSR &amp; MSR - Product Safety<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e7f3fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e7f3fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a73cca\" data-id=\"2a73cca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a6bf41 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a6bf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d7be77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d7be77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9658315\" data-id=\"9658315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e578de1 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e578de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_xing\" role=\"button\" tabindex=\"0\" aria-label=\"Share on xing\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-xing\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tXING\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTelegram\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-972b985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"972b985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f16b29a\" data-id=\"f16b29a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6a38b elementor-widget elementor-widget-text-editor\" data-id=\"4a6a38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product safety has long ceased to be a minor issue in e-commerce. If you sell on Amazon or via other online marketplaces, you are now operating in an environment that is much more heavily regulated than it was just a few years ago. With the <strong><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/PDF\/?uri=CELEX:32023R0988\" target=\"_blank\" rel=\"noopener\">GPSR<\/a> (General Product Safety Regulation)<\/strong> and the <strong><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/PDF\/?uri=CELEX:32019R1020\" target=\"_blank\" rel=\"noopener\">MSR<\/a> (Market Surveillance Regulation)<\/strong>, the EU has set clear rules and is now also consistently ensuring that they are complied with.  <\/p><p>Many sellers only realize how serious the situation is when Amazon suddenly requests documents or listings are suspended. That is exactly why it is worth taking a closer look now and understanding what GPSR and MSR are about and what they mean specifically for your business. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24d7fe elementor-widget elementor-widget-heading\" data-id=\"e24d7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why product safety is such a key issue right now<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350a50a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"350a50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67ad64 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c67ad64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since the end of 2024, the GPSR has been binding. It replaces earlier rules on general product safety and takes into account the reality of modern e-commerce. Products are now sold across borders, often imported directly from third countries and delivered to end customers within a very short time. This is exactly where the legislator steps in.<\/p><p>You can find detailed information on the General Product Safety Regulation in our<a href=\"https:\/\/compliance.tradavo.eu\/en\/general-product-safety-regulation\/\"><strong> blog post<\/strong><\/a>.<\/p><p>For you as a seller or quasi-manufacturer, this means: <strong>You are an active part of the product safety chain<\/strong>. At the same time, marketplaces and authorities have significantly tightened their checks.<\/p><p>The combination of several developments is currently particularly relevant:<\/p><ul><li>The GPSR is binding, but many sellers have still not implemented it fully<\/li><li>Marketplaces such as Amazon are tightening their internal compliance checks<\/li><li>Market surveillance authorities have been carrying out more intensive checks since 2025 and will do so even more systematically from 2026 onward<\/li><li>New frameworks such as the Digital Product Passport, Ecodesign, and customs reform are increasingly interconnected<\/li><\/ul><p>\u00a0<\/p><p>All of this means that product safety can no longer be approached reactively, but must be treated strategically. If you are prepared, you save time, money, and stress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1059fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1059fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e455f10\" data-id=\"e455f10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b3b62 elementor-widget elementor-widget-heading\" data-id=\"29b3b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MSR: Why market surveillance is so relevant for online sellers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb3441 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3bb3441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d9832 elementor-widget elementor-widget-text-editor\" data-id=\"13d9832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>Market Surveillance Regulation (EU) 2019\/1020<\/strong> governs how products are checked on the EU internal market, expressly including e-commerce. This is not just about traditional brick-and-mortar retailers, but also about platforms, marketplaces, and cross-border sales.<\/p><p>Among other things, the MSR ensures that:<\/p><ul><li>online offers are checked in the same way as products sold in brick-and-mortar retail<\/li><li>imported goods from third countries are monitored in a targeted way<\/li><li>clear points of contact in the EU must be designated<\/li><li>unsafe or non-compliant products are removed from the market more quickly<\/li><\/ul><p>\u00a0<\/p><p>Together with the GPSR, this creates a system in which not only the product itself, but also your processes, documentation, and responsibilities are in focus. This is exactly where many sellers have their biggest weaknesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec806b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7ec806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/EU-Ueberwachung.jpg\" class=\"attachment-large size-large wp-image-9359\" alt=\"EU monitoring\" srcset=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/EU-Ueberwachung.jpg 1000w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/EU-Ueberwachung-300x200.jpg 300w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/EU-Ueberwachung-768x512.jpg 768w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/EU-Ueberwachung-600x400.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">As surveillance on the EU internal market continues to increase, sellers should be well prepared.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3c2bd elementor-widget elementor-widget-heading\" data-id=\"ff3c2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stricter checks in practice: How authorities and platforms proceed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0068fdf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0068fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e1906 elementor-widget elementor-widget-text-editor\" data-id=\"f2e1906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In practice, these stricter checks are clearly visible. Authorities now work in a data-driven way, often across platforms and increasingly in an automated manner. Amazon, in turn, effectively carries out a preliminary review in order to minimize its own liability risks.<\/p><p>Typical checks focus on the following points:<\/p><ul><li><strong><a href=\"https:\/\/compliance.tradavo.eu\/en\/declaration-of-conformity\/\">Declarations of Conformity<\/a><\/strong> and<strong> <a href=\"https:\/\/compliance.tradavo.eu\/en\/ce-marking-part-1\/\">CE marking<\/a><\/strong><\/li><li>safety information and warnings in the correct language<\/li><li>details of the <strong><a href=\"https:\/\/compliance.tradavo.eu\/en\/economic-operators\/\">manufacturer, importer<\/a><\/strong>, or <strong><a href=\"https:\/\/compliance.tradavo.eu\/en\/authorizations\/\">EU Authorized Representative<\/a><\/strong><\/li><\/ul><p>\u00a0<\/p><p>Important for you: a check does not have to be announced. In many cases, an automated system notice, a complaint, or a random check is enough to set processes in motion. If documents are then missing or unclear, platforms usually react immediately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fd1d6 elementor-widget elementor-widget-heading\" data-id=\"a7fd1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What this means specifically for Amazon and FBA sellers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca111a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eca111a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f5b21 elementor-widget elementor-widget-text-editor\" data-id=\"e5f5b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amazon sellers are feeling the effects of the new regulation particularly strongly. The marketplace now requires significantly more evidence and takes action more quickly when there are uncertainties.<\/p><p>The most common risks include:<\/p><ul><li>short-notice suspension of individual ASINs or entire accounts<\/li><li>blocking or destruction of FBA inventory<\/li><li>recall and notification obligations via the platform<\/li><li>transfer of information to market surveillance authorities<\/li><\/ul><p>\u00a0<\/p><p>FBA sellers in particular often underestimate how quickly things can become critical. If Amazon has doubts about product safety, the marketplace decides, not the seller. Imported goods from third countries are under particular scrutiny, because responsibility often lies with the seller.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97d6e6 elementor-widget elementor-widget-heading\" data-id=\"f97d6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What you should do now in concrete terms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2229b3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2229b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd18e5 elementor-widget elementor-widget-text-editor\" data-id=\"edd18e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important step is not to postpone the issue. Product safety cannot simply be handled on the side, but requires structure. The starting point is always an honest<strong> initial assessment<\/strong>: Which products do you sell, which obligations apply to them, and how well are you currently positioned?  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b8675 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"02b8675\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/Lagerhaus.jpg\" class=\"attachment-large size-large wp-image-9360\" alt=\"\" srcset=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/Lagerhaus.jpg 1000w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/Lagerhaus-300x169.jpg 300w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/Lagerhaus-768x432.jpg 768w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2026\/02\/Lagerhaus-600x338.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Further steps can be initiated on the basis of an initial assessment.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aebeec elementor-widget elementor-widget-text-editor\" data-id=\"7aebeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After that, you should review and build up your documentation and processes systematically. The goal is to be able to respond quickly and properly in the event of a check, without having to search frantically for documents.<\/p><p>It helps to focus clearly on the next steps:<\/p><ul><li>an overview of all relevant products and their risk profile<\/li><li>a review of existing safety and conformity documents<\/li><li>identification of gaps and critical issues<\/li><li><strong><a href=\"https:\/\/compliance.tradavo.eu\/en\/iso-37301\/\">establishment of clear filing structures and responsibilities<\/a><\/strong><\/li><\/ul><p>\u00a0<\/p><p>Especially with growing product ranges or international sales, manual solutions quickly reach their limits. At that point at the latest, the use of professional tools or external support becomes worthwhile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d352690 elementor-widget elementor-widget-heading\" data-id=\"d352690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Outlook: Why proactive compliance will become your competitive advantage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d19a23 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d19a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-596440e elementor-widget elementor-widget-text-editor\" data-id=\"596440e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>The regulatory direction of e-commerce is clear: there will be more transparency, more data requirements, and more responsibility for sellers. Topics such as the <strong><a href=\"https:\/\/compliance.tradavo.eu\/en\/digital-product-passport\/\">Digital Product Passport<\/a><\/strong> or new <strong><a href=\"https:\/\/compliance.tradavo.eu\/en\/green-claims\/\">sustainability requirements<\/a><\/strong> will place product safety even more firmly at the center. <\/p><p>For you, however, this does not only mean more effort, but also a real opportunity. Those who establish clean processes at an early stage can scale faster, launch new products more safely, and appear much more professional to platforms. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec94440 elementor-widget elementor-widget-heading\" data-id=\"ec94440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion: Take GPSR &amp; MSR seriously and use them strategically<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-328917d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"328917d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fe88f elementor-widget elementor-widget-text-editor\" data-id=\"35fe88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>GPSR and MSR are not a short-term annoyance, but part of a long-term change in e-commerce. If you ignore them, you risk suspensions, loss of revenue, and legal problems. But if you approach them strategically, you can make your business more stable and more future-proof.  <\/p><p>Product safety is therefore becoming a fixed component of successful e-commerce strategies.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cf5e2 elementor-widget elementor-widget-heading\" data-id=\"39cf5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We at Tradavo can help you <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd01471 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dd01471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06bee39 elementor-widget elementor-widget-text-editor\" data-id=\"06bee39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to know how well your products are currently positioned? Do you want clarity on whether your documentation is GPSR- and MSR-compliant? Do you want to avoid Amazon suspensions before they arise?  <\/p><p><strong>Tradavo supports you exactly with that.<\/strong><\/p><p>With practical compliance checks, structured processes, and solutions specifically for e-commerce and Amazon sellers, Tradavo helps you implement regulatory requirements safely and efficiently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19857ea elementor-cta--skin-cover elementor-animated-content elementor-invisible elementor-widget elementor-widget-call-to-action\" data-id=\"19857ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tYou need assistance?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tIt is best to book an appointment directly for a free initial consultation.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/compliance.tradavo.eu\/en\/contact\/\">\n\t\t\t\t\t\tBOOK A MEETING NOW\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e4990 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5e4990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe80cf elementor-widget elementor-widget-heading\" data-id=\"7fe80cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who wrote this article?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Due to the interplay of GPSR, MSR, and other upcoming regulations, surveillance in the EU continues to increase. This blog post tells you everything you need to know! <\/p>\n","protected":false},"author":4,"featured_media":9361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"GPSR & MSR: What FBA Sellers Need to Consider Now","_seopress_titles_desc":"With GPSR, MSR, and other upcoming regulations, surveillance in the EU is increasing. Find out everything you need to know here!","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-en"],"_links":{"self":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/posts\/9362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/comments?post=9362"}],"version-history":[{"count":4,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/posts\/9362\/revisions"}],"predecessor-version":[{"id":9375,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/posts\/9362\/revisions\/9375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/media\/9361"}],"wp:attachment":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/media?parent=9362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/categories?post=9362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/tags?post=9362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}