{"id":8536,"date":"2025-12-25T12:59:39","date_gmt":"2025-12-25T10:59:39","guid":{"rendered":"https:\/\/compliance.tradavo.eu\/sustainability-product-compliance-green-claims-and-new-regulations-in-the-eu\/"},"modified":"2025-12-25T13:07:24","modified_gmt":"2025-12-25T11:07:24","slug":"green-claims","status":"publish","type":"post","link":"https:\/\/compliance.tradavo.eu\/en\/green-claims\/","title":{"rendered":"Sustainability &amp; Product Compliance: Green Claims And New Regulations In The EU"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8536\" class=\"elementor elementor-8536 elementor-8206\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5bc5d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5bc5d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee3a93\" data-id=\"9ee3a93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9acef16 elementor-widget elementor-widget-heading\" data-id=\"9acef16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainability &amp; compliance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e7f3fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e7f3fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a73cca\" data-id=\"2a73cca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a6bf41 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a6bf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d7be77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d7be77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9658315\" data-id=\"9658315\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e578de1 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"e578de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_xing\" role=\"button\" tabindex=\"0\" aria-label=\"Share on xing\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-xing\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tXING\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Share on telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTelegram\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Share on whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-972b985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"972b985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f16b29a\" data-id=\"f16b29a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6a38b elementor-widget elementor-widget-text-editor\" data-id=\"4a6a38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustainability used to be a mere buzzword, now it has become a crucial factor in the decision to buy. Consumers nowadays appreciate products that are environmentally friendly, packaging that can be recycled, and companies that take responsibility. Businesses are under growing pressure to make not only attractive environmental claims, but to phrase them in such a way that they are legally sound. Otherwise, they risk being suspected of greenwashing, with enormous damage to the customers\u2019 trust in the company.<\/p><p>The European Union recognized this problem and is therefore working on stricter rules for so-called \u201cgreen claims\u201d. The <span style=\"text-decoration: underline;\">planned<\/span> <strong><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=CELEX:52023PC0166\" target=\"_blank\" rel=\"noopener\">Green Claims Directive<\/a><\/strong> (current status: negotiations suspended until further notice due to disagreements) will introduce clear regulations in regard to green claims. They are meant to protect the consumer and to ensure transparency.<\/p><p>We will take a detailed look at the provisions below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24d7fe elementor-widget elementor-widget-heading\" data-id=\"e24d7fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Green claims: Definition and challenges<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350a50a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"350a50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67ad64 elementor-widget elementor-widget-text-editor\" data-id=\"c67ad64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Green claims are environmental claims that businesses use to promote their products, services or processes. Typical examples: <\/p><ul><li>\u201cclimate neutral\u201d<\/li><li>\u201cenvironmentally friendly\u201d<\/li><li>\u201c100% recyclable\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec806b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7ec806b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"589\" src=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Climate-Neutral-Werbung.jpg\" class=\"attachment-full size-full wp-image-8212\" alt=\"Climate Neutral Advertisement\" srcset=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Climate-Neutral-Werbung.jpg 1000w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Climate-Neutral-Werbung-300x177.jpg 300w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Climate-Neutral-Werbung-768x452.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Promoting something as \u201cclimate neutral\u201d without proof may give rise to severe penalties in the future<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74870f elementor-widget elementor-widget-text-editor\" data-id=\"a74870f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These kinds of expressions have a positive effect because they make the consumer feel good. But what do they really mean? That is often unclear. \u201cClimate neutral\u201d, for example, does not necessarily mean that the manufacturing process of a product was emission-free; more often than not, it just means carbon offsetting.  <\/p><p>The risks are great for companies and Amazon sellers alike:<\/p><ul><li><strong>Allegations of greenwashing<\/strong> \u2192 loss of customers\u2019 trust<\/li><li><strong>Legal consequences<\/strong> \u2192 warnings, fines<\/li><li><strong>Damage to the reputation<\/strong> \u2192 hard to be undone in the long run<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1059fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1059fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e455f10\" data-id=\"e455f10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c4d1a8 elementor-widget elementor-widget-heading\" data-id=\"9c4d1a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Overview of the new EU Green Claims Directive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0416bae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0416bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9091faa elementor-widget elementor-widget-text-editor\" data-id=\"9091faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To prevent ambiguous claims, the EU wants to establish clear rules in the Green Claims Directive. Some of the key provisions:<\/p><ul><li><strong>Substantiation: <\/strong>Any environmental claim must be scientifically verifiable (e.g., life cycle assessments, certificates).<\/li><li><strong>Prohibition of ambiguous terms:<\/strong> Claims such as \u201cenvironmentally friendly\u201d or \u201csustainable\u201d are no longer admissible without proof.<\/li><li><strong>Conclusive comparisons:<\/strong> If you claim lower carbon emissions, you have to clearly specify the reference value used.<\/li><li><strong>Independent verification:<\/strong> Claims have to be verified by a third party.<\/li><li><strong>Schedule:<\/strong> The implementation schedule is still unclear.<\/li><\/ul><p>\u00a0<\/p><p>Responsibility is increasingly shifted to the companies, and at the same time, the credibility of green claims as a whole increases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b3b62 elementor-widget elementor-widget-heading\" data-id=\"29b3b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Implementation by sellers and businesses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb3441 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3bb3441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d9832 elementor-widget elementor-widget-text-editor\" data-id=\"13d9832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new Directive means more work for companies and Amazon sellers, but it also provides an opportunity to distinguish yourself. The key is <strong>phrasing legally incontestable green claims and providing clear evidence<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0afc9bb elementor-widget elementor-widget-heading\" data-id=\"0afc9bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Green claim dos &amp; don\u2019ts:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-228bda6 elementor-widget elementor-widget-text-editor\" data-id=\"228bda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Admissible:<\/strong><\/p><ul><li>\u201c100% recyclable\u201d (if every component is verifiably recyclable)<\/li><li>\u201c30% lower carbon dioxide emissions than the previous model\u201d (clear basis of comparison)<\/li><\/ul><p>\u00a0<\/p><p><strong>Inadmissible:<\/strong><\/p><ul><li>\u201csustainably produced\u201d (lack of proof)<\/li><li>\u201cenvironmentally friendly\u201d (too vague, no specification)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e0985 elementor-widget elementor-widget-heading\" data-id=\"48e0985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Advice for companies and Amazon sellers:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06344cc elementor-widget elementor-widget-text-editor\" data-id=\"06344cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Establish in-house verification processes: Marketing, Legal and Sustainability should develop the claims to be used together.<\/li><li>Use recognized labels: e.g., Blue Angel, EU Ecolabel.<\/li><li>Ensure transparency: Provide evidence by means of QR codes or on your website.<\/li><li>Involve third-party experts: Certificates and expert opinions boost your credibility.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2b17b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c2b17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Marketing-Umwelt.jpg\" class=\"attachment-full size-full wp-image-8215\" alt=\"Marketing Environment\" srcset=\"https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Marketing-Umwelt.jpg 1000w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Marketing-Umwelt-300x200.jpg 300w, https:\/\/compliance.tradavo.eu\/wp-content\/uploads\/2025\/09\/Marketing-Umwelt-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Marketing activities should preferably be reviewed before the Green Claims Directive is adopted<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3c2bd elementor-widget elementor-widget-heading\" data-id=\"ff3c2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to communicate sustainability in the future<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0068fdf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0068fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e1906 elementor-widget elementor-widget-text-editor\" data-id=\"f2e1906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Green Claims Directive is just one component in the increasing regulation in the field of sustainability. Pressure on businesses will continue to increase due to regulations such as the <strong><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=CELEX:32022L2464\" target=\"_blank\" rel=\"noopener\">Corporate Sustainability Reporting Directive<\/a><\/strong> (CSRD) or the <strong><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=OJ:L_202401760\" target=\"_blank\" rel=\"noopener\">Supply Chain Act<\/a><\/strong>.<\/p><p>This certainly poses a challenge, but it also provides an opportunity:<\/p><ul><li><strong>to boost your credibility<\/strong> with verified and verifiable claims<\/li><li><strong>to gain the trust<\/strong> of customers who value transparency<\/li><li><strong>to gain a competitive edge<\/strong> by being prepared from the start<\/li><\/ul><p>\u00a0<\/p><p>To summarize:<\/p><p>Green claims are a powerful marketing tool, but only if they are truthful, verifiable, and clear. If all the current disagreements can be resolved, the new EU Directive will provide for clear rules, and obligate businesses to provide scientifically sound evidence of their claims.<\/p><p>Now is the time for you to take a critical look at your advertising statements, obtain evidence, and establish in-house processes. Being prepared will help you not only to avoid risks, but also to establish your company as a trustworthy, sustainable business in the long run.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bee0cb elementor-widget elementor-widget-heading\" data-id=\"2bee0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ: Frequently asked questions about green claims and the EU Directive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56061f2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"56061f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26afd4d elementor-widget elementor-widget-heading\" data-id=\"26afd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Can I promote my product as \u201cclimate neutral\u201d if I use carbon credits?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c25cd elementor-widget elementor-widget-text-editor\" data-id=\"52c25cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes, but only under the following conditions: The company must specify whether they achieve climate neutrality by actually reducing emissions in production or by using carbon credits to offset their emissions. Without this clarification, the claim is deemed to be misleading. Consumers have to be able to see how climate neutrality is achieved at first glance.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c004d0 elementor-widget elementor-widget-heading\" data-id=\"0c004d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Do I need to amend my advertising material?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ff5b9 elementor-widget elementor-widget-text-editor\" data-id=\"28ff5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Yes, because the new Directive also covers previously made claims. Businesses are required to review and, if necessary, adapt their marketing documents, packaging, and website texts. If you keep using inadmissible claims such as \u201cenvironmentally friendly\u201d or \u201csustainable\u201d, you risk getting a warning and fines.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c26b5 elementor-widget elementor-widget-heading\" data-id=\"92c26b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Which penalties may be imposed in the case of an infringement of the Green Claims Directive?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f52647b elementor-widget elementor-widget-text-editor\" data-id=\"f52647b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to prevent greenwashing, the EU is providing for severe penalties, ranging from fines to actions for injunction, not to mention the damage to your reputation. The specific penalties will be defined by the member states, but businesses had better be advised that infringements may be costly.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f37209 elementor-widget elementor-widget-heading\" data-id=\"0f37209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. How do I phrase legally watertight green claims?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43abd9d elementor-widget elementor-widget-text-editor\" data-id=\"43abd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Use <strong>specific and verifiable claims<\/strong> (\u201cpackaging made of 85% recycled plastic\u201d instead of \u201csustainable packaging\u201d).<\/li><li><strong>Keep records of supporting documents<\/strong> such as life cycle analyses, studies or certificates.<\/li><li><strong>Have your claims verified<\/strong> by an in-house compliance team or a third-party certification organization.<\/li><li><strong>Communicate clearly<\/strong>, e.g., by way of product websites or QR codes linked to detailed information.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fd1d6 elementor-widget elementor-widget-heading\" data-id=\"a7fd1d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclusion and outlook<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca111a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eca111a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f5b21 elementor-widget elementor-widget-text-editor\" data-id=\"e5f5b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the Green Claims Directive, the EU is sending a clear signal: In the future, environmental claims have to be based on more than good intentions, namely on sound evidence. The Directive promises greater clarity, reliability and consumer protection, but it entails some new problems for businesses. <\/p><p>However, negotiations are currently stalled, and we do not know if the Directive will enter into force in 2026 as planned. It is still advisable to take certain steps now. In Germany and other EU states, environmental claims that cannot be verified or that are evidently misleading may already be considered anti-competitive and denounced by competitors, e.g., by way of a written warning from a lawyer. This primarily concerns e-commerce sellers using claims such as \u201cenvironmentally friendly\u201d or \u201csustainably produced\u201d without providing proof of such claims. The legal risks are real, even today, irrespective of the planned, stricter EU Directive.    <\/p><p>Acting now gives you a clear advantage. Businesses that choose to review their green claims, document evidence and establish in-house coordination processes now instead of later are not only well prepared for future regulations, but also strengthen their customers\u2019 trust. Even if the Green Claims Directive is delayed, customers are already expecting green claims to be credible and reliable.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e4990 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5e4990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe80cf elementor-widget elementor-widget-heading\" data-id=\"7fe80cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Who wrote this article?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Claiming sustainability as a USP is common practice in e-commerce. However, if you cannot provide objective proof, you may be liable to pay high fines. Read more in this blog post.  <\/p>\n","protected":false},"author":4,"featured_media":8209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Sustainability & compliance: Green claims and EU regulations","_seopress_titles_desc":"A common practice in e-commerce: advertising with sustainability claims. However, if these cannot be substantiated, there is a risk of penalties.","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"two_page_speed":[],"footnotes":""},"categories":[58],"tags":[],"class_list":["post-8536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-en"],"_links":{"self":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/posts\/8536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/comments?post=8536"}],"version-history":[{"count":0,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/posts\/8536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/media\/8209"}],"wp:attachment":[{"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/media?parent=8536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/categories?post=8536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/compliance.tradavo.eu\/en\/wp-json\/wp\/v2\/tags?post=8536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}